Decide on a realistic budget Decide what you want the website to do for your business Choose an available domain name that best describes your business Define the Keywords for your business Choose your Internet Provider & Website Designer Keep your website fresh & up-to-date
Decide on a realistic budget |
How much are you willing to spend on a web site? Basic web sites costs start from a few hundred dollars for a static site to 10 to 20 thousand or more for a complex e-commerce site Decide what you want the website to do for your business |
- Be realistic within your budgetary limits.
What do you want your website to do for your business? How does it fit in with the rest of your business plan and marketing plan? Always remember to maintain a consistent image for your business
Choose an available domain name that best describes your business |
Generally you want a .com web site, otherwise customers will have a hard time finding your website The chances of getting your company name as a domain name are not always favorable Think about alternates that make your business easy to find and remember Keep it short and sweet Descriptive words are excellent alternative
Define the Keywords for your business |
This is a very important step for a business web site. Think of keywords as the Internet equivalent of your “elevator speech” Choose keywords that are words or phrases that will best direct the highest quality potential customers to your site
Choose your Internet Provider & Website Designer |
Choose a web designer that understands your budget, what you want your website to do for your business, and has an understanding of how your keywords relate to your business The designer should be willing to take the time and have an interest in understanding exactly what your business is and does
Keep your website fresh & up-to-date |
- Once the website is up and running you should update the content regularly and keep the information current
Outdated information reflects negatively on your business Keep the content fresh and interesting to your visitors Always maintain a consistent image You only get one chance to make a 1st impression Call Us For Help ! 888 - 853 - 8708 |
Web Design strategies & considerations |
Integrate it with your overall Business Plan & Marketing Plan Maintain a consistent Business Image with your “Brick & Mortar” Image Always be concise & clear You are always just a second and a mouse click away from your competition You only have one chance and a few seconds to make a good first impression Find out about your potential customers & design to appeal to them, not yourself Always try to view everything through your customer’s eyes, not your own Flash, Beauty, Bells & Whistles do not necessarily equal Sales & Profits Spend the time to learn about Internet Marketing or find someone to do it for you
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